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Vital Power has rebranded!

27 November 2023

We’ve been so excited to finally share the finishing touches of our rebrand with you! Welcome to our new website!

Our Journey of Transformation

Around 7 years ago, Vital Power set out to change the critical power industry for the better.

With a dedicated 24/7/365 support team, a highly skilled engineering team and countless projects completed over the years, we took a modern approach to a mature industry to build the business we are today.

Our Brand Identity

So, we decided it was time for a change! We wanted to ensure our brand image reflects who we are today, and accurately showcases our professionalism and capabilities to our fantastic customers.

The goal of our rebrand was to refine our image across the board. This involved developing an image and presence for Vital Group, and the businesses underneath this, including our sister company Vital EV Solutions.

We wanted an eye catching, but sleek and professional logo that could be used by all businesses within the group, with slight colour and image adjustments.

At our core, as a Group, are power solutions. Whether that be critical power supply for hospitals, data centres or distribution centres, or industry leading DC charging solutions in the EV industry, our foundations are built upon an expert knowledge of all things power. In our logo, the ‘V’ icon depicts power in this way as it ‘charges’ up using the colour gradients, a design that could be utilised across Vital Group.

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